Skyrocket is the AEC marketing agency for firms whose legacies were built long before their websites.
We build the brand, web and marketing systems that carry your legacy further.
When your work outgrows the brand
- First
Marketing becomes a routine.
The same process, year after year, until it's the thing holding the firm back.
- Then
The site reads like every other firm's.
While the work underneath is genuinely excellent.
- Until
The spend stops connecting to won work.
Campaigns run, reports arrive and nobody can say which of it won a project.
Unlocking the next chapter
Discovery
Skyrocket starts by defining the problem.
Brand, site and the systems behind them. Specific findings, in writing, before any proposal.
"I loved how Skyrocket made it clear for us: these are the segments and that's where you are in the world."
Design
A brand is on duty around the clock, working either for the firm or against it.
Skyrocket designs positioning, identity and the site as one, with project work, qualifications and SOQ material front and centre.
"A good logo needs to work on several layers, and the Skyrocket team [...] left us with clear brand and visual guidelines."
Implementation
The parts stop running separately and start working as one.
Skyrocket connects the site, CRM, reporting and campaigns so each feeds the next and spend ties to won work.
"The data and insights are going to help us make the case for our retail and marketing investments."
Why do AEC firms choose Skyrocket?
Listen first, design second
We listen until the truth of the brand surfaces and the brand core is revealed.
One team, one build
One team runs strategy, design, web and systems, so the pieces connect from day one.
Not another one-off
Skyrocket builds an engine that keeps working after launch, measured and tuned month after month.
Fluent in your industry
We speak SOQs, RFPs and licensure rules. No explaining your world before the work starts.
For every kind of AEC firm
Skyrocket rebuilds brand, web and marketing systems for architecture, engineering and construction firms.
Architecture
Where work is won on portfolio, reputation and the right introductions.
Engineering
Where work arrives through referrals and RFP shortlists.
Construction
Where bids, relationships and a track record decide the next project.
Multidisciplinary firms
Where one brand has to carry several disciplines at once.
SMP Engineering, a 60-year firm, came to Skyrocket because its brand no longer matched the quality of its work. It needed a clear position, a modern site and marketing systems it could trust. Skyrocket delivered the rebrand end to end and connected the systems behind it.
"We've had staff members who've waited over a decade for this shift. [Skyrocket is] helping make a lot of dreams come true."
Ready for take off?
Tell us what's actually going on. A dialogue is where every engagement starts.
Prefer to talk? Call (604) 563-6330.
Questions AEC firms ask
What is AEC marketing?
AEC stands for architecture, engineering and construction. AEC marketing is the specialty of marketing firms in those three connected industries, where buying runs on qualifications, proposals and relationships rather than impulse. In practice it covers brand and positioning, SOQ and proposal support, project case studies and the digital presence that backs them up.
What does an AEC marketing agency do?
It handles the marketing an architecture, engineering or construction firm doesn't have in-house: positioning and brand identity, the website, search visibility, campaigns and the CRM and reporting systems behind them. The useful test is whether the agency understands the industry's constraints (SOQs and RFP-driven buying, licensure and standards requirements, long relationship-based sales cycles) well enough that the firm doesn't have to explain its own world before the work starts.
How should an AEC firm market its services?
Start from how the work is actually won: referrals, repeat clients and RFP shortlists. Marketing's job is to make each of those easier: a credible brand and site that hold up when a prospect checks the firm out, search visibility for the services and regions the firm wants more of and clean records of past projects and qualifications ready to cite. Paid channels come after those fundamentals, and only where professional rules allow them.
Do AEC firms need SEO?
Most AEC work still arrives through referrals, and nearly every referral gets checked online before anyone calls. SEO for an AEC firm is less about chasing traffic than about owning the searches that matter: the firm's name, its services in the regions it serves and the questions prospective clients ask before shortlisting. A firm that is invisible for those searches is leaving its referrals to fend for themselves.